Commission allocation based on electronic information consumption

ABSTRACT

Commission mappings for a content producer party are generated based on tracked interactions with distributed content by content consumer computers operated by a content consumer party. The distributed content originates from content producer computers operated by the content producer party. The tracked interactions are indicative of engagement with the distributed content by the content consumer computers. The commission mappings are transformed into an aggregated commission mapping for the content consumer party and the content producer party by correlating the commission mappings to the content consumer party and the content producer party and by processing correlated tracked interactions of the commission mappings into a quantified engagement of the content consumer party with the distributed content produced by the content producer party. The aggregated commission mapping is sent via a computer network to one or more computers operated by the content consumer party or the content producer party.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims the benefit of U.S. App. No. 61/991,677, filedMay 12, 2014, which is incorporated herein by reference.

FIELD

The present invention relates to a system and method for distributinginformation. More specifically, the present invention relates to asystem and method for allocating commissions based on tracked accessand/or usage of such information.

BACKGROUND

In various industries, commissions are known to be distributed from oneside to another side, where such sides contain complementary partiesparticipating in various transactions. Technical problems in allocatingcommissions include lack of accuracy, delay, and lack of data integrity.Known computer systems for allocating commissions do not efficientlyassociate allocation data to underlying data concerning the transactions(or other considerations) that form the basis for the allocation in away that preserves accuracy and data integrity. Such systems are alsosusceptible to delay, in that they may not be configured to conductefficient data communications over a network and may require humanintervention. Further, such system can often suffer from encroachment ofnon-deterministic data, whether provided by humans or other sources,which cannot be mapped to underlying data concerning the transactions(or other considerations).

While commissions are typically due from a buyer to a seller in responseto a sale of goods, in some cases there will be multiple sellers fromwhich the goods could have been purchased (at the same price, sameterms, etc). In such cases, the selection by the buyer of which sellerto purchase from can be made based upon a variety of other criteria. Forexample in the financial area, pre-sales support such as ongoing accessto good research information, etc. (i.e., value added services) can allbe considered by a buyer as valuable services and can be used inselecting one seller from among many to complete a transaction andthereby allowing the seller to earn commission.

However, as such value added services can occur a significant period oftime before a sales transaction completes, it is possible that the buyerforgets or undervalues these value added services provided by a sellerand completes the transaction with a seller that did not provide thevalue added services. It is also possible that, for a variety ofreasons, a buyer may decide to deal with a different seller than aseller who provided value added services. Finally, in the financialindustry, to prevent potentially improper transactions regulators areoften interested in the criteria used by a buyer in selecting aparticular seller and it may be difficult for a buyer to subsequentlyjustify why a transaction was closed with a particular seller.

A variety of existing systems have been employed for attempting to trackthe use of and value of such value added services to buyers. In perhapsthe most widely used system in the financial markets, buyers vote, atregular intervals, on the value of the value added services provided tothem during the relevant period by each seller with which they interact.The number of votes a seller receives can be used by a buyer to weightfuture allocations of purchase transactions between sellers. Forexample, at the end of a calendar quarter seller A may receive thirtypercent of the votes from a buyer, while seller B receives fifty percentand seller C receives twenty percent. In such an example, the buyer maydecide that, next quarter, it will direct fifty percent of its purchasesthrough seller B, thirty percent through seller A and twenty percentthrough seller C.

Such a voting system, in theory, tracks value added services, as well aspotentially other factors and such systems are common in the financialindustry, where buy-side parties vote quarterly to allocate commissionsto sell-side parties.

As mentioned above, one concern with such a system, and others, is thatmany of the factors that influence commission voting are not availablefor scrutiny by industry regulators, the public, and even the partiesthemselves. Industry regulators have an interest in making sure thatcommission allocation is transparent, deterministic, or otherwisequantifiable. The public may wish to understand how an industry operatesso that it can be properly regulated and so that retail aspects of theindustry are fully understood. Further, a party that does not receive anexpected commission has an interest in understanding the rationale, sothat the party may modify their operations to bring greater efficiencyto the industry. Further, in some circumstances a party which determinesthat they are providing the value added services to a buyer who ispaying corresponding commissions to other sellers (either intentionallyor by accident) can approach the buyer and discuss the situation toattempt to remedy it.

Hence, conventional commission allocation schemes are susceptible tomisuse, lack transparency, and can be inaccurate and inefficient. Thestate of the art lacks a system that can easily and automaticallyallocate commissions based on quantifiable or knowable factors in atransparent, accurate, and efficient manner.

SUMMARY

According to one aspect of the present invention, a method of commissionallocation in a computer system includes generating commission mappingsfor a content producer party based on tracked interactions withdistributed content by content consumer computers operated by a contentconsumer party. The distributed content originates from content producercomputers operated by the content producer party. The distributedcontent is distributed via a computer network to the content consumercomputers. The tracked interactions are indicative of engagement withthe distributed content by the content consumer computers. The methodfurther includes transforming the commission mappings into an aggregatedcommission mapping for the content consumer party and the contentproducer party by correlating the commission mappings to the contentconsumer party and the content producer party and by processingcorrelated tracked interactions of the commission mappings into aquantified engagement of the content consumer party with the distributedcontent produced by the content producer party. The method furtherincludes sending the aggregated commission mapping via the computernetwork to one or more computers operated by the content consumer partyor the content producer party.

Transforming the commission mappings into the aggregated commissionmapping can be performed according to periodic logic that defines aduration of time over which the tracked interactions occurred.

The commission mappings can further be based one or more interactionrule sets, each interaction rule set of the one or more interaction rulesets defining one or more rules for assigning a weighting to a trackedinteraction.

Transforming the commission mappings into the aggregated commissionmapping can include normalizing assigned weightings to votes of a voteallocation configured by the content consumer party and specific to apredetermined period, the vote allocation being for effecting payment ofcommission by the content consumer party to the content producer party.

Different vote allocations for different content consumer parties can beassociated with different interaction rule sets.

The method can further include outputting a calculated vote allocationbased on the commission mappings to a particular content consumercomputer, and receiving a different vote allocation from the particularcontent consumer computer to update the commission mappings beforetransforming the commission mappings into the aggregated commissionmapping.

A particular interaction rule set of the one or more interaction rulesets can be configured to assign different weightings to different kindsof tracked interactions.

The particular interaction rule set can be configured to assign aweighting to a tracked interaction of opening an email messagecontaining a content item of the distributed content, the weightingbeing less than a weighting assigned to a tracked interaction of viewingthe content item for a specified duration of time.

A particular interaction rule set can be configured to assign one ormore weightings to a tracked interaction of forwarding an email messagecontaining a content item of the distributed content or to a trackedinteraction of activating a hyperlink within a content item of thedistributed content.

The method can further include generating commission mappings fordifferent content producer parties, the distributed content originatingfrom content producer computers operated by the different contentproducer parties.

The method can further transforming the commission mappings intoaggregated commission mappings for different content consumer partiesand the different content producer parties.

The different content producer parties can include sellers of financialservices and third parties that are not sellers of financial services.

The method can further include tracking interactions of the contentconsumer computers with the distributed content to obtain the trackedinteractions.

Tracking interactions can be performed asynchronously to generatingcommission mappings and transforming the commission mappings into theaggregated commission mapping.

According to another aspect of the present invention, a commissionallocation engine includes allocation processing logic configured togenerate commission mappings for a content producer party based ontracked interactions with distributed content by content consumercomputers operated by a content consumer party. The distributed contentoriginates from content producer computers operated by the contentproducer party. The distributed content is distributed via a computernetwork to the content consumer computers. The tracked interactions areindicative of engagement with the distributed content by the contentconsumer computers. The allocation processing logic is furtherconfigured to transform the commission mappings into an aggregatedcommission mapping for the content consumer party and the contentproducer party by correlating the commission mappings to the contentconsumer party and the content producer party and by processingcorrelated tracked interactions of the commission mappings into aquantified engagement of the content consumer party with the distributedcontent produced by the content producer party. The commissionallocation engine further includes an interface coupled to theallocation processing logic and configured to send the aggregatedcommission mapping via the computer network to one or more computersoperated by the content consumer party or the content producer party.

The allocation processing logic can be configured to transform thecommission mappings into the aggregated commission mapping according toperiodic logic that defines a duration of time over which the trackedinteractions occurred.

The commission mappings can be further based one or more interactionrule sets, each interaction rule set of the one or more interaction rulesets defining one or more rules for assigning a weighting to a trackedinteraction.

The allocation processing logic can be configured to transform thecommission mappings into the aggregated commission mapping bynormalizing assigned weightings to votes of a vote allocation configuredby the content consumer party and specific to a predetermined period,the vote allocation being for effecting payment of commission by thecontent consumer party to the content producer party.

Different vote allocations for different content consumer parties can beassociated with different interaction rule sets.

The interface can be further configured to output a calculated voteallocation based on the commission mappings to a particular contentconsumer computer, and to receive a different vote allocation from theparticular content consumer computer to update the commission mappingsbefore transformation into the aggregated commission mapping.

A particular interaction rule set of the one or more interaction rulesets can be configured to assign different weightings to different kindsof tracked interactions.

The particular interaction rule set can be configured to assign aweighting to a tracked interaction of opening an email messagecontaining a content item of the distributed content, the weightingbeing less than a weighting assigned to a tracked interaction of viewingthe content item for a specified duration of time.

A particular interaction rule set can be configured to assign one ormore weightings to a tracked interaction of forwarding an email messagecontaining a content item of the distributed content or to a trackedinteraction of activating a hyperlink within a content item of thedistributed content.

The allocation processing logic can be configured to generate commissionmappings for different content producer parties, the distributed contentoriginating from content producer computers operated by the differentcontent producer parties.

The allocation processing logic can be further configured to transformthe commission mappings into aggregated commission mappings fordifferent content consumer parties and the different content producerparties.

The different content producer parties can include sellers of financialservices and third parties that are not sellers of financial services.

The allocation processing logic can be stored in memory and executed bya processor of one or more server computers.

According to another aspect of the present invention, a contentdistribution system includes a commission allocation engine, asdiscussed above, and a message tracking engine configure to trackinteractions of the content consumer computers with the distributedcontent to obtain the tracked interactions.

The commission allocation engine can be configured to generatecommission mappings and transform the commission mappings into theaggregated commission mapping asynchronously to the message trackingengine to tracking interactions.

BRIEF DESCRIPTION OF THE DRAWINGS

It is an object of the present invention to provide a novel system andmethod for collecting and distributing information which obviates ormitigates at least one disadvantage of the prior art.

Preferred embodiments of the present invention will now be described, byway of example only, with reference to the attached Figures.

FIG. 1 is a block diagram of a system for commission allocation.

FIG. 2 is a block diagram of a content distribution system.

FIG. 3 is a flowchart of a method of distributing content and analyzingcontent engagement.

FIG. 4 is a block diagram of a distribution engine.

FIG. 5 is a block diagram of a content subscription manager.

FIG. 6 is a block diagram of an analytics engine and a commissionallocation engine.

FIG. 7 is a schematic diagram of a data structure for commissionallocation.

FIG. 8 is a schematic diagram of a portion of a user interface forcommission allocation.

DETAILED DESCRIPTION

FIG. 1 shows an overall system 8 for commission allocation according toan embodiment of the present invention. Commission allocation cangenerally be considered as designating commissions related to varioustransactions. Commission allocation need not include effecting actualmonetary payment. Moreover, a commission allocation does not necessarilycompel any party to make a payment, and rather may be used by parties tosimply measure various transactions or may be used as one factor ofseveral to be considered when making commission payments. Commissionallocation can designate commissions to be paid in the future, such asat the end of next quarter. Commission allocation, hence, may representthe desire of a first party to carry out a certain quantity oftransactions with a second party to which the commissions are allocated.Alternatively or additionally, commission allocation can includedesignating commissions for past trades.

The system 8 includes one or more content producer parties 11 and one ormore content consumer parties 13 that are communicatively connected viaa network 15, such as a public wide-area computer network (e.g., theInternet), a private network such as a local-area network (LAN) orvirtual private network (VPN), or a combination of such. Each of thecontent producer parties 11 and content consumer parties 13 can bephysically and logically distinct and can include one or more computersand/or computer networks controlled by a different party, such asvarious sellers, purchasers, and content producers. Each of the contentproducer parties 11 and content consumer parties 13 can be a group(e.g., associated with a particular investment portfolio), an individualuser, a computer-implemented process, a division of an organization, anentire organization, a combination of such, or similar. Parties 11, 13may also change over time, as groups or organizations change, and arenot particularly limited. In the examples discussed herein, contentproducers can also be (but need not be) sellers of financialinstruments, whereas content consumers are generally buyers of suchfinancial instruments. Although one content producer party 11 and onecontent consumer party 13 are shown for clarity, the number of such isnot limited by the techniques discussed herein.

The commission allocation system 8 further includes a contentdistribution system 10 that is connected to the network 15. The contentdistribution system 10 includes one or more computers, which can bereferred to as servers, and can include one or more processors andmemory for storing processor-executable programs and data. Thecomponents of the content distribution system 10 that will be describedherein can each be implemented on one or more of the computers. Othersystems and methods that can be used with or in place of the contentdistribution system 10 are discussed in U.S. application Ser. No.14/528,494, filed Oct. 30, 2014, which is incorporated herein byreference.

The system 8 further includes a financial transaction computer system 17that is connected to the network 15. The financial transaction computersystem 17 includes one or more computers, which can be referred to asservers, operating on one or more sub-networks controlled by one or morefinancial institutions, such as banks and the like. The financialtransaction computer system 17 is configured to process financialtransactions among the content producer parties 11 and the contentconsumer parties 13.

A plurality of content producer computers 12 can connect to the contentdistribution system 10 via the network 15 to interact with the contentdistribution system 10. The content producer computers 12 are operatedby the content producer parties 11, as for example human operators,programs executing on the computers 12, a combination of such, orsimilar. Each content producer party 11 can also include one or morecontent producer servers 16, which can be configured to store records offinancial transactions and other information.

An example of a content producer party is a brokerage that buys andsells stocks and other financial instruments. The brokerage operates asa content producer party 11 and various content producer users (e.g.,brokers and their staff) operate content producer computers 12. Anotherexample of a content producer party is an individual content produceruser, such as a person working in academia or a freelance operator, whooperates his/her own content producer computer 12.

A plurality of content consumer computers 14 can connect to the contentdistribution system 10 via the network 15 to interact with the contentdistribution system 10. The content consumer computers 14 are operatedby the content consumer parties 13, as for example human operators,programs executing on the computers 14, a combination of such, orsimilar. Each content consumer party 13 can also include one or morecontent consumer servers 18, which can be configured to store records offinancial transactions and similar information. A payment controlcomputer 19 can be connected to the content consumer servers 18 toallocate commissions outside the domain of the content distributionsystem 10, issue commission payments via the financial transactioncomputer system 17, and perform similar operations.

An example of a content consumer party is an investment fund thatinvests in stocks and other financial instruments. The investment fundoperates as a content consumer party 11 and various content consumerusers (e.g., fund managers and their staff) operate content consumercomputers 14. Content consumer parties also include recipients who havereceived the content from other content consumer parties, such as canhappen, for example, when an original or intended recipient of acontent-bearing email forwards the email to another user.

Generally, the term “content producer” refers to users, parties, firms,organizations, and components involved in generating and publishingcontent about various financial instruments, products, markets,segments, and similar. Content producers can also be sellers offinancial services, such as trade brokering services, and may bereferred to as “sell side” users in this capacity. However, contentproducers need not be sellers of financial services. In this embodimentthe term “content consumer” refers to users, parties, firms,organizations, and components involved in buying financial services.Content consumer users can be investors or representatives thereof, fundmanagers, and the like, which are often referred to as “buy side” users.In the examples herein discussing users, firms, companies,organizations, and similar entities, the term “party” can be consideredgeneric to all of such entities.

Concerning the overall operation of the system 8 shown in FIG. 1 ,entities within the content producer party 11 generate content andprovide such content 113 to the content distribution system 10 via thecontent producer computers 12. The content distribution system 10receives and manipulates the content 113 to generate and send modifiedcontent 114 to the content consumer computers 14. Modified content 114is configured to allow tracking of interactions 115 (e.g., who viewedit, duration of viewing, hyperlink clicks, etc.) that are returned fromthe content consumer computers 14 to the content distribution system 10.The content distribution system 10 collects and processes interactions115 into interaction data 116 for consumption at the content producercomputers 12. In the meantime, buying and selling occurs between variouscontent producer parties 11 and content consumer parties 13. This can befacilitated by communications between the servers 16 and 18, byout-of-band interactions 21 (e.g., computer trading systems, meetings,telephonic communications, etc.), or similar techniques. When the timecomes for the content consumer parties 13 to allocate commissions tospecific content producer parties 11, the content distribution system 10provides commission mappings 117 to the content consumer computers 14for review, modification, and/or approval at the content consumercomputers 14. The content distribution system 10 generates thecommission mappings 117 based on the tracked interactions 115 of thecontent consumer computers 14 with the content 114, where increasedinteraction is generally translated into increased commission. Once thecommission mappings 117 are finalized, the content distribution system10 provides aggregated commission mappings 118 for each content consumerparty 13 to the respective content consumer server 18. Then, whenfinancial obligations are to be settled, the content consumer server 18provides commission data 119 (e.g., payment amounts, paymentinstructions, etc.) based on the aggregated commission mappings 118 tothe financial transaction computer system 17, which in turn operates toprocess payments or transactions with reference to the commission data119 and report same to the respective content producer servers 16.

The commission mappings 117 can be compatible with a known voting schemefor allocating commissions. For example, some fraction of a contentconsumer party's votes can be selected for distribution via thecommission mappings 117. The remainder of the content consumer party'svotes can be allocated in the traditional manner. Alternatively, all ofa content consumer party's votes can be selected for distribution viathe commission mappings 117.

FIG. 2 shows a content distribution system 10 according to an embodimentof the present invention. FIG. 2 is schematic and illustrative, andfunctionality described for various blocks can be split into smallerblocks or combined into larger blocks. Connections between blocks arerepresentative of information communication, with arrows illustratingthe generally contemplated flow of information. Blocks, connections, andarrows are not to be taken as limiting.

The content distribution system 10 includes a content producer interface20 configured to receive commands and data from the content producercomputers 12 and output data and other information to the contentproducer computers 12. The content producer interface 20 can include aweb server configured to serve webpages, which can include a login pagefor secure login by users of the content producer computers 12. Webpagesserved by the content producer interface 20 can be script-generatedusing various techniques and combinations thereof, such as server-sidescripting (e.g., Ruby on Rails, ASP, PHP, among many others) andclient-side scripting (e.g., JavaScript, jQuery, Ajax, among others).

The content distribution system 10 also includes a content consumerinterface 22 configured to receive commands and data from the contentconsumer computers 14 and output data and other information to thecontent consumer computers 14. The content consumer interface 22 caninclude a web server, which can be the same web server used at thecontent producer interface 20 or can be a different web serverconfigured to serve webpages. Other features and aspects of the contentconsumer interface 22 can be the same as or similar to the contentproducer interface 20.

The content producer and content consumer computers 12, 14 can eachinclude a user agents, such as a web browser (e.g., Firefox, InternetExplorer, Google Chrome, etc.) configured to communicate with therespective interface 20, 22 and email clients (e.g., Microsoft Outlook,Gmail clients, etc.) configured to send and receive email with emailservers (e.g., Microsoft Exchange, Gmail, etc.). Email servers arecontemplated to form part of the network of each content producer andcontent consumer computer 12, 14.

Interactions between the computers 12, 14 and the interfaces 20, 22 canoccur via the Web, email, a combination of such, as well as with similartechnologies.

The interfaces 20, 22 and computers 12, 14 can additionally oralternatively be configured to use other communication techniques. Forexample, the interfaces 20, 22 communicate data according to known ornew protocols and the computers 12, 14 can be provided with applicationsthat consume such data and provide commands to the interfaces 20, 22.

The content producer computers 12 provide content to the contentdistribution system 10 and the content consumer computers 14 consume thecontent. In this embodiment, the content is related to the financialindustry and can include content such as newsletters, alerts, specialbulletins, articles, research papers, morning notes, etc. It iscontemplated that content producer users create or otherwise obtain thecontent and upload it to the content distribution system 10. In afinancial information embodiment, examples of content producer usersinclude employees of equity trading firms, financial advisors, and thelike. Buy-side users can use the content consumer computers 14 to obtainthe content provided by the various sell-side users at the contentproducer computers 12. The content itself can be of interest to contentconsumer users and, further, can assist content producer users inselling financial services to content consumer users.

The content distribution system 10 further includes a user database 24configured to store relevant content producer and content consumer userinformation, such as username, password, contact information (e.g.,email address, telephone number, fax number, etc.), firm, mailingaddress, and real name. The user database 24 can store relevantinformation such as firm information, and associations between users andfirms. For instance, several users can belong to the same firm and theuser database 24 can indicate such. The user database 24 can furtherstore roles of various users, such as trader, manager, administrator,director, president, etc. Roles can be associated with permissionswithin the content distribution system 10. The user database 24 canexplicitly identify whether users and firms are content producer orcontent consumer. Lastly, each user and firm can be provided with uniqueidentification information (an ID) that uniquely identifies the user orfirm within the system 10. Components of the system 10 can use the ID asan index to lookup information about users and firms, such as emailaddress, to facilitate content distribution.

The user database 24 can also store non-password authenticationcredentials, such as identity certificates. In order to access thecontent distribution system 10, users at the computers 12, 14 must firstlogin and have their credentials verified. It is contemplated thataccess to the content distribution system 10 is restricted to userswhose real-life identities have been confirmed. Accordingly, the userdatabase 24 can include an administrator-editable field indicatingwhether a user's real-life identity has been confirmed or whether suchconfirmation is pending.

The content distribution system 10 further includes a content data store26. The content data store 26 is configured to store the items ofcontent discussed above. The content data store 26 can include one ormore databases and can include local and/or distributed (e.g., “cloud”)storage. The content data store 26 can be configured to index the storedcontent by any number of suitable criteria including: date written, datepublished, title, description, author, author's firm, industry sector,type of financial product (e.g., equity, derivative, etc.), tag(s) orkeyword(s), word length, and other relevant metadata. Content caninclude text and images and can be in the form of stored email messages,hypertext markup language (HTML) documents or fragments, PDF files, textfiles, electronic calendar invitations, electronic calendar invitationacknowledgements, video, audio, voice messages, recordings of telephonecalls, structured data objects having user-entered informationconcerning face-to-face or other interactions, or similar. Content caninclude hyperlinks to other content stored in the data store 26 orelsewhere on the Internet. Content can be stored in association withrelevance values, which can be associated with one or more of sector andproduct.

The content distribution system 10 further includes a contentsubscription manager 28. The content subscription manager 28 controlshow and whether content from the content data store 26 is available tothe content consumer computers 14. The content subscription manager 28is configured to handle content consumer requests to obtain, subscribeto, and unsubscribe from various content. For example, a contentconsumer user can wish to request delivery of a particular contentproducer newsletter email. Content producer users can also use thecontent subscription manager 28 to control distribution of theircontent. That is, the content subscription manager 28 is configured tohandle content producer requests to publish, distribute, and ceasedistributing content. As will be discussed in detail below, the contentsubscription manager 28 also provides various rules as to whether andhow content from various content producer users can be provided tovarious content consumer users.

The content distribution system 10 further includes a contentdistribution engine 30. The distribution engine 30 is configured todistribute content in conformance with settings and rules established atthe content subscription manager 28. The distribution engine 30 effectsactual delivery of the content provided by the content producercomputers 12 to the content consumer computers 14. The distributionengine 30 can be configured to generate and send email or other types ofmessages containing content stored at the data store 26. In someexamples, the distribution engine 30 is configured to receive acontent-bearing source message from a content producer party, generate aplurality of addressed outgoing messages including tracking information(e.g., tracking images, hyperlink tracking codes, and/or similar) forthe distribution of the source message, and send the plurality ofoutgoing messages to a message server of the content producer party foractual delivery to the addresses of the content consumer partiesidentified in the distribution. This enables the content producer partyto maintain control over the messages sent. The term “engine” is usedherein to denote one or more methods or processes configured to arriveat a general goal, and is not to be taken as limiting to particulartechnology or implementation.

The content distribution system 10 can further include a search engine32. The search engine 32 can be configured to receive queries fromcontent consumer computers 14 and return relevant items of contentstored in the data store 26. The search engine 32 can reference anyindexing of the content (e.g., author, tag, etc.), as discussed above,as well as relevance of the content. The search engine 32 can beconfigured to deliver a selected relevant item of content to thesearching content consumer computer 14 in the form of, for example, awebpage containing the item content.

The content distribution system 10 can further include one or more otherservice engines 34 configured to allow content consumer users todiscover and obtain content from the content data store 26.

The content distribution system 10 further includes an analytics engine36. The analytics engine 36 is configured to receive content engagementinformation from the content distribution engine 30, search engine 32,and any other service engines 34. Content engagement information caninclude indications of whether content was viewed, who viewed thecontent, a duration of time that content was viewed, whether hyperlinksin the content were clicked, and similar. The analytics engine 36outputs various views of analytics to the content producer interface 20and outputs analytics data to the commission allocation engine 39.

The content distribution system 10 further includes a commissionallocation engine 39 connected to the analytics engine 36 to receiveindications of content interaction. The commission allocation engine 39is configured to store commission mappings 117 and process commissionmappings 117 for review, modification, and/or approval by one or more ofthe content consumer computers 14. The commission allocation engine 39is configured to assemble finalized commission mappings 117 intoaggregated commission mappings 118 and send such to the respectivecontent consumer party 13 for resolution and, if applicable, associatedcommission payments to the respective content producer parties 11. Inother embodiments, the commission allocation engine 39 can be providedin a system that is distinct and separate from the content distributionsystem 10.

FIG. 3 illustrates methods according to the present invention. Themethods are shown with illustrative blocks or steps connected by solidlines. Data communication between methods is generally shown in dashedline. The methods of FIG. 3 will be described with reference to FIGS. 1and 2 , but this is not intended to be limiting and the methods can beused with other systems. The blocks/steps can be performed in sequencesother than shown.

At 42, content is provided by content producer users. The contentdistribution system 10 receives content from various content producerusers via content producer computers 12 and the content producerinterface 20. Content is stored at the data store 26 until a scheduledtime for delivery or until content is requested by content consumerusers by, for example, a search.

At 44, distribution for various items of content is determined by thecontent subscription manager 28. Distributions and rules governingdistribution 46 can be referenced. Distributions can be editable bycontent producer and content consumer users, so that content producerusers can add content consumer users to distributions, content consumerusers can add themselves to public content distributions, contentproducer users can remove content consumer users from distributions, andcontent consumer users can remove themselves from distributions. Rulescan be inherent to a list of subscribers for a distribution, having beenchecked before each subscriber was added, or can be checked or effectedon a list of subscribers, at 44. As will be discussed in detail below,rules can be used to ensure compliance with spam and/or securities laws.

Then, at 48, the content distribution engine 30 delivers the content tocontent consumer computers 14 in accordance with the distributions andany rules 46 maintained by the content subscription manager 28. Contentcan be distributed directly to the content consumer computers 14 or canfirst be delivered to a server, such as server 18, within the domain ofthe content consumer computers 14 for subsequent delivery to the contentconsumer computers 14. Content consumer users receive the content at 50.Content consumer users can also use the search engine 32 or otherservice engine 34 to discover and obtain content, at 52.

The content, whether received via email via a distribution or obtainedvia search or other method is then presented to the content consumeruser, at 54. Content consumer user interaction with the content istracked, at 56. Tracked interactions 61 can include detecting contentopening/viewing, measuring a length of time content is viewed, and themonitoring of clicking of hyperlinks within the content, among others.Content interaction data is then fed into the analytics engine 36, sothat such interactions can be studied by content producer users. Trackedinteractions 61 can also be measured for content consumer users who werenot the original or intended recipients of the content, as may happen,for instance, when an original or intended recipient forwards an emailbearing the content to another user.

Tracked content interactions 61 are also used to generate or updatecommission mappings, at 62. That is, tracked interactions performed bycontent consumer users, such as those discussed above, are mapped tocontent producer users. Mappings can further be based on rules, such asdifferent weightings for different kinds of interactions. For instance,opening an email message containing a particular content item can beweighted less than viewing the content item for a specified duration oftime, whereas forwarding the message to another user can be weightedmore. In some examples, each mapping is specific to one of the contentproducer users and quantifies the engagement of consumer users withcontent generated by the respective content producer user. Mappings canalso be configured to account for email messages forwarded to partieswho are not registered with the content distribution system 10 and whomay not be aware of the commission allocation techniques discussedherein. Such mappings can be based on rules distinct from rules forregistered users who subscribe to the content.

At 64, it is determined whether commissions to be allocated based on thecommission mappings. This determination can be made responsive to anexternal trigger, such as an input at one of the content consumercomputers 14, can be made according to periodic logic (e.g., monthly,quarterly, etc.), or can be made according to other logic. Commissionallocations can be made based on past interaction data (e.g., at end ofcurrent quarter) for future activities (e.g., trades expected to beconducted during the next quarter). Alternatively or additionally,commission allocations can be made based on past interaction data (e.g.,at end of current quarter) for past activities (e.g., trades actuallyconducted during the current quarter)

If commission allocations are to be processed, aggregated mappings aregenerated, at 66. A specific aggregated mapping can containrepresentations of commissions allocated by various different contentconsumer users at a specific content consumer party 13 and destined forall content producers at a specific content producer party 11.

At 68, aggregated mappings are processed into commission data accordingto formats suitable for transmission to the relevant financialtransaction computer systems 17. When commission allocations are madefor future activities, the aggregated mappings processed at 68 can bethose generated for the previous quarter. That is, aggregated mappingsgenerated at 66 lag the commission data generated at 68 by a specifictime period, such as one quarter. Generating commission data can alsotake into account offsets representative of agreements between specificcontent producer parties 11 and content consumer parties 13. Forexample, a commission payment can be held in case expected futureconsideration will cause an adjustment to the payment.

In another example, a particular content producer party 11 can requirethat a commission payment, or portion thereof, be provided to a thirdparty, such as a freelance content producer or the like. Aggregatedmappings reflect content contributed by third parties and furtheridentify interactions with such content. Hence, parties who havebenefited from the content can use the aggregated mappings to providepayment to such third parties. In one example, content producers whoalso sell financial instruments related to the content (e.g., sell-sidecontent producers) pay third parties a portion (“soft checks”) of thetotal commission received according to the aggregated mappings. Inanother example, content consumers who also buy financial instrumentsrelated to the content (e.g., buy-side content consumers) pay thirdparties a portion of the total commission due to the buy-side contentproducers according to the aggregated mappings. In still anotherexample, buy-side content consumers and/or sell-side content producersprovide funds according to the aggregated mappings to an intermediary(e.g., the operator of the content distribution system 10) who then paysthe third parties according to the aggregated mappings. All of theseexamples advantageously allow efficient, accurate, and justifiablepayments to third parties for their content. When the intermediary isused, the identities of the payers and payees can be kept anonymous,thereby potentially reducing human interference in the process, whichmay reduce its accuracy and efficiency.

Lastly, at 69, commission data is sent to the relevant financialtransaction computer systems 17 for processing and payment to thecontent producer parties 11 and/or other entities. Alternatively oradditionally, the commission data is sent to one or more of the relevantparties to inform future action, which may include payment.

The content producer method 42-48 and 56 and the content consumer method50-54 and 62-69 are asynchronous with respect to each other. That is,actions in a given method are not conditional on actions in another ofthe methods. To illustrate, content producer users can provide anddistribute content 42-48 without any content consumer users viewing suchcontent. Content consumer users can view previously provided content50-54 without any new content being provided by the content producer,and commission mappings and payments 62-69 can be performed based ontracked historic interactions. However, it is worth noting that, despitethe asynchronous nature of the methods, each method provides informationthat is important to at least one other method. For example, the contentproducer method 42-48 and 56 provides content to the content consumermethod 50-54 and 62-69, which in turn provides content interaction dataand commission payments to the content producer users.

Content consumer users benefit from the nature of content, as theycurrently do. Further, content consumer users benefit from a singlesystem 10 that provides a unified content consumer interface 22 throughwhich content consumer users can manage their subscriptions to content,discover new content, and allocate commissions to content producerusers. For example, a content consumer user can readily use the system10 to find and subscribe to a newly available newsletter in the contentconsumer user's sector. Content consumer users also benefit from theability to allocate commissions in a convenient and transparent manner.

Content producer users benefit from a central system in which to publishand distribute content, as well as obtain analytics of content consumeruser engagement with the content. Such analytics can be correlated tocommission payments to help content producer users improve the nature oftheir content and its delivery. Informative and highly engaging contentis thus rewarded.

Using the commission mappings improves accuracy and data integrity overpast systems in that indications of engagement with the content are usedto arrive at commission allocations, with such indications of engagementbeing calculated and deterministic. Further, assembling a bundle of pastcommission mappings into an aggregated commission mapping improvesnetwork efficiency, as the aggregated commission mapping need only becommunicated over the network once for each of the relevant parties.Further, generating the commission mappings and aggregated commissionmappings asynchronously to tracking interactions with the contentadvantageously reduces total delay in that, for example, an unexpecteddelay in recording an interaction (as may occur in computer networks)does not hold up the generation of the commission mappings andaggregated commission mappings.

With reference to FIG. 4 , the content distribution engine 30 includes amessage delivery engine 70, a transport configuration 72, and a messagetracking engine 74. FIG. 4 is schematic and illustrative, andfunctionality described for various blocks can be split into smallerblocks or combined into larger blocks. Connections between blocks arerepresentative of information communication, with arrows illustratingthe generally contemplated flow of information. Blocks, connections, andarrows are not to be taken as limiting.

The message delivery engine 70 is provided with content from the datastore 26 and is configured to insert the content into content-bearingmessages 76 destined for content consumer users. In this embodiment, themessage delivery engine 70 includes a simple mail transfer protocol(SMTP) mailer program or the like. Content-bearing messages 76 can beHTML-encoded email messages into which content is inserted within anHTML element, such as a DIV element. The message delivery engine 70 canbe configured to handle scheduling, bounces/retries, undeliverablenotifications, and other sundry aspects of email message delivery.

The message delivery engine 70 can also be configured to pre-processhyperlinks contained within content, so that hyperlinks targetingcontent outside the content distribution system 10 are rewritten totargets within the system 10 for tracking purposes. In an example ofsuch a technique, a hyperlink originally in the content can be providedas a uniform resource locator (URL) parameter of a rewritten hyperlink.That is, a hyperlink to “www.example.com/article.htm” within the contentcan be rewritten as“www.contentdistributionsystem.com/redirector?target=www.example.com/article.htm&tracking_code=91008457”, so that a redirector within the system 10 canmonitor link tracking codes, and thus monitor clicks of hyperlinkswithin the content, before redirecting the user agent to the originalURL (“www.example.com/article.htm”). Other techniques for trackinghyperlink selections can be used, as will be apparent to those of skillin the art.

The message delivery engine 70 is also provided with addresses from thesubscription manager 28. Addresses include one or more destinationaddresses for a particular content-bearing message 76, and can alsoinclude copy addresses, blind copy addresses, and reply-to addresses. Inthe example of email, a list of destination email addresses, whichbelong to content consumer users who have subscribed to particularcontent, can be provided to the message delivery engine 70 by thesubscription manager 28. The subscription manager 28 can also provide areply-to email address, so that the receiving content consumer users canrespond directly to the content producer user originating the messagerather than replying to the message delivery engine 70. The subscriptionmanager 28 can further provide other delivery data such as whether orhow a particular message 76 is to be tracked and whether or how deliveryof a particular message is to be logged.

The transport configuration 72 is a file or other data structure thatstores configuration data, such as the protocol (e.g., SMTP) andsettings with which to send the content-bearing messages 76. Thetransport configuration 72 can also be configured to insert trackinginformation into messages 76, such as tracking images and hyperlinktracking codes.

The message tracking engine 74 monitors content consumer userinteractions 78 with the content-bearing messages 76 after the messages76 are delivered. Various interactions can be monitored. The messagetracking engine 74 can be configured to track the loading of a trackingimage inserted into a message 76 to determine whether the message 76 hasbeen opened or viewed, as well as which Internet protocol (IP) addressrequested the image. The tracking engine 74 can be configured to queryan image server to obtain this information about the image. The imageserver can be configured to throttle a rate of delivery of the trackingimage (e.g., 1 bit per second), so that the message tracking engine 74can determine message viewing duration by querying the image server toobtain the image delivery status (i.e., number of bits delivered). Themore bits of the tracking image delivered, the longer the message hasbeen viewed. Different tracking images can be used to track messageopening and message viewing duration. The message tracking engine 74 canalso be configured to monitor clicking of hyperlinks within messages 76,which can be achieved by the rewriting and redirecting techniquediscussed above. Output of the message tracking engine 74 is madeavailable to the analytics engine 36 as content interaction data andsuch data can be date- or time-stamped by the message tracking engine74.

It is also contemplated that message interactions 78 can includeexplicit feedback from content consumers. Specifically, messages 76 caninclude interactive buttons (activating a suitable hypertext trackinglink when clicked, touched, tapped, or otherwise activated, by a user)or similar features, which the user is asked to click or otherwiseinteract with if they found the content of the respective message 76 tobe useful or of interest. Further, message interaction 78 can comprise areply email, etc.

Output of the message tracking engine 74 can also be used to updaterelevance values of the content.

The message delivery engine 70 can also be configured to referencetemplates 80 when generating content-bearing messages. Templates 80 canbe provide in HTML and can contain general information about a contentproducer firm (e.g., name, logo, letterhead, address, etc.), or specificinformation of the content producer user (e.g., name, branch office,sector, etc.), sending a particular content-bearing message 76.Templates 80 can be shared among multiple content producer usersbelonging to a content producer firm. Accordingly, templates 80 canprovide a consistent appearance to content-bearing messages 76 despitesuch messages being sent by different content producer users andcontaining different content.

The message delivery engine 70 can also be configured to write to adelivery log 82 to maintain a history of messages sent for compliancewith relevant laws, such as anti-spam laws and securities trading laws.An example log entry includes delivery timestamp, sender email address,name or email address or other identifier of the distribution, recipientemail address, and message subject.

FIG. 5 shows the content subscription manager 28. FIG. 5 is schematicand illustrative, and functionality described for various blocks can besplit into smaller blocks or combined into larger blocks. Connectionsbetween blocks are representative of information communication, witharrows illustrating the generally contemplated flow of information.Blocks, connections, and arrows are not to be taken as limiting.

The subscription manager 28 is configured to process content producerrequests 84 and content consumer requests 86 to add, remove, or modifycontent subscriptions for various users and distributions. For instance,a content producer request 84 can request that a particular contentconsumer user be added to a particular content distribution. A contentconsumer request 86 can similarly request that the requesting contentconsumer user be added to a content distribution. Requests 84, 86 canalso be configured to remove content consumer users from contentdistribution or change how content consumer users are to receive content(e.g., change frequency of delivery, time of delivery, mailbox toreceive deliveries, etc.).

The content subscription manager 28 includes a request processinginterface 88. The request processing interface 88 handles incomingrequests 84, 86 by passing requests to an unsubscribe and legal engine90 and providing responses to requesting users. The request processinginterface 88 can include one or more webpage forms available via thecontent producer and content consumer interfaces 20, 22 (FIG. 2 ).

Incoming requests are processed by the unsubscribe and legal engine 90with reference to a regulatory and compliance database 92. Theunsubscribe and legal engine 90 is configured to process contentconsumer requests 86 to unsubscribe from particular content. Suchunsubscribe requests can arrive via an unsubscribe button at the requestprocessing interface or via a hyperlink within a content-bearingmessage.

The unsubscribe and legal engine 90 is further configured to denyrequests 84, 86 that violate rules established in the regulatory andcompliance database 92. For example, a content producer user can requireexplicit permission from a content consumer user to add the contentconsumer user to a content distribution. The regulatory and compliancedatabase 92 can further include rules for logging delivery ofcontent-bearing messages sent to particular users. The regulatory andcompliance database 92 can further include rules for tracking messageinteractions, so that the message delivery engine 70 can include orexclude tracking codes/images accordingly. The regulatory and compliancedatabase 92 can further include rules governing insider trading or othersecurities trading concerns, so as to deny requests 84, 86 that canviolate securities laws. Generally, the unsubscribe and legal engine 90and using a regulatory and compliance database 92 are configured toensure that content distribution meets legal requirements.

Content consumer and content producer users can have their legaljurisdiction (e.g., country of residence) stored in the user database 24(FIG. 2 ), and the unsubscribe and legal engine 90 can be configured toreference the jurisdiction of a user when interacting with theregulatory and compliance database 92 and determining whether a request84, 86 will be denied or allowed.

The request processing interface 88 can also be configured to allowusers to approve pending request from other users. For example, aparticular distribution can be private, in that only approved or invitedcontent consumer users are allowed to subscribe. Accordingly, therequest processing interface 88 can provide a web form for a contentconsumer user to request a subscription and provide a web form for theassociated content producer user to approve or deny the subscriptionrequest. Similarly, privacy legislation in a content consumer user'scountry of residence can require explicit opt-in to emailcommunications. Hence, the request processing interface 88 can provide aweb form for a content producer user to request content delivery to acontent consumer user and provide a web form for the content consumeruser to approve or deny content delivery.

The content subscription manager 28 includes a subscription database 94that stores subscription information, which can take the form of contentdistributions 96. Content distributions 96 can contain an association ofcontent producer content to content consumer users, so that particularcontent can be delivered to the subscribing content consumer users.Content producer content can be indicated by a content producer user IDor by distribution ID. In the former case, content consumer userssubscribe to all content form a particular content producer user. In thelatter case, content producer users subscribe to particular content,such as a particular morning note. The latter can be preferable when acontent producer user produces different types of content or operates indifferent sectors. The content distributions 96 can contain or beassociated with delivery data indicative of whether content-bearingmessages should be logged and tracked.

FIG. 6 illustrates the analytics engine 36 and the commission allocationengine 39. FIG. 6 is schematic and illustrative, and functionalitydescribed for various blocks can be split into smaller blocks orcombined into larger blocks. Connections between blocks arerepresentative of information communication, with arrows illustratingthe generally contemplated flow of information. Blocks, connections, andarrows are not to be taken as limiting.

The analytics engine 36 is configured to receive content interactiondata 108 from the message tracking engine 74 and store contentinteraction data 108. Content interaction data 108 can be storedindefinitely to permit historical analysis. The content interaction data108 can be received as time- or date-stamped from the message trackingengine 74, as discussed above, to permit temporal correlation withcommission mappings.

Content interaction data 108 can be stored in association withsubscriber/user ID and distribution ID. Hence, any information about auser who interacted with content can be obtained.

The commission allocation engine 39 includes a commission allocationinterface 300, vote allocations 302, interaction rule sets 304,allocation processing logic 306, commission mappings 117, and aggregatedcommission mappings 118.

The commission allocation interface 300 can take the form of a webpageor similar user interface that presents an input/output interface viathe content consumer interface 22 to the content consumer computers 14.

The vote allocations 302 include numbers of votes from various contentconsumer parties allocated for distribution by the content distributionsystem 10. Vote allocations 302 can include, for example, a list ofcontent consumer party identifiers and associated numbers of votes.Votes are indications of commission and act as the basis for payingcommission, and are thus the resulting output of the aggregatedcommission mappings 118. Votes can be assigned fractionally. Voteallocations 302 can be specific to a predetermined period, such as aquarter (e.g., cast 100 votes each quarter). Vote allocations 302 can beconfigured as modifiable via the commission allocation interface 300. Avote allocation 302 can be configured to be a maximum number of votes toassign. Alternatively, a vote allocation 302 can be configured to bespecific number of votes to assign.

Each interaction rule set 304 defines one or more rules affectingcontent interactions. Rules can include weightings, conditions,exclusions, and similar. An example weighting assigns a proportionalvalue to a particular content interaction. For example, opening amessage bearing an item of content can be weighted as 1.5, whereasclicking on a link within the message can be weighted as 3.0. Hence,twice as many votes are given to link clicks as to message opening. Anexample condition defines a true/false precursor for a weighting to beassigned. For instance, a condition can stipulate at a message must beopened within 2 days of receipt for any weighting to be considered. Anexample exclusion is a condition that prevents assigning any weightingthat would otherwise have been assigned. An exclusion can be selected toprevent assigning votes to content originating from a particular party,which can be useful certain for practical, legal, orconflict-of-interest reasons. For example, a large organization can havedifferent parties that buy and sell the same type of financialinstrument. In this case, an exclusion could be used to prevent buyers(i.e., content consumers) from assigning votes to sellers (i.e., contentproducers) in the same organization. Weightings, conditions, andexclusions can be combined for form complex rules to assign votes tovarious interactions by various content consumer users. Other types ofrules are also possible. Interaction rule sets 304 can also be assignedpriorities, such that a higher-priority rule set 304 can take precedenceover a lower-priority rule set 304. Interaction rule sets 304 canfurther be implemented to cascade, such that multiple rule sets areapplied to the same content interaction data 108, with a higher-priorityrule set 304 being executed before a lower-priority rule set 304 isexecuted. A default interaction rule set 304 can be provided for partiesthat do not wish to establish their own rules or as a fallback in caseno other rule set applies in a particular case.

Each interaction rule set 304 can be fixed or modifiable. A fixedinteraction rule set 304 can be established to satisfy an industryregulator. For instance, a fixed interaction rule set 304 can stipulatea maximum number of votes that can be assigned to any one party. Fixedinteraction rule sets 304 can be provided to the commission allocationinterface 300 for viewing only, and can be stored in the contentdistribution system 10 in an area that is only accessible toadministrators. A common fixed interaction rule set 304 can be used forall parties that allocate commissions. Various fixed interaction rulesets 304 can be used for different industries, different segments,different instruments, and the like. A modifiable interaction rule set304 can be configurable through the commission allocation interface 300by, for example, a content consumer user at a content consumer computer14. Modifiable interaction rule sets 304 can represent rules fordistributing votes, where such rules are determined by the variouscontent consumer parties themselves. A common default modifiableinteraction rule set 304 can be provided to all parties that allocatecommissions.

In some embodiments, an interaction rule set 304 list numbers of votesto assign to particular interactions. Such embodiments are conducive toa vote allocation 302 storing a maximum number of votes. For example, ascontent is interacted with, votes are assigned. If votes run out, thenno more are assigned for that quarter. In other embodiments, aninteraction rule set 304 list weightings for particular interactions.Such embodiments are conducive to a vote allocation 302 storing aparticular number of votes to assign. For example, as content isinteracted with, weightings are assigned to interactions. Then, at alater time, the weightings are normalized to the total number of votesto assign, so that all votes are assigned. Various combinations of thesetechniques can also be used.

The allocation processing logic 306 is configured to execute theinteraction rule sets 304 for content interaction data 108 received fromthe analytics engine 36, so as to transform vote allocations 302 intocommission mappings 117. The allocation processing logic 306 can beimplemented by a procedural program or script that, for example, passescontent interaction data 108 to a generic rule function along withparameters extracted from one or more files that store the interactionrule sets 304. Such function can generate and output files that storethe commission mappings 117. The allocation processing logic 306 canfurther be configured to transform commission mappings 117 intoaggregated commission mappings 118 using another function thatcorrelates commission mappings 117 to content consumer party 13.

FIG. 7 shows a data structure for use with the present invention. Thedata structure is merely an example and is not intended to be limiting.

A content interaction 108, such as opening a content-bearing message,having a content-bearing message open for a duration of time, clicking alink inside a content-bearing message, forwarding a content-bearingmessage, or the like, is compared to interaction rule sets 304 bycomparing an indication of the interaction (e.g., “Open”) contained inthe content interaction 108 with interactions and values contained inthe interaction rule sets 304. Each content interaction 108 is linked toan item of content using a content identifier, which is associatedelsewhere in the system with a content producer user who generated thecontent. Each content interaction 108 further contains a consumer useridentifier that identifiers the consumer user who interacted with thecontent. In the example shown, “Ray Fink” opened content under contentID “10993”, which can have been contained in an email message, webpage,or similar.

Interaction rule sets 304 associate rules with interactions and values.An example rule “1” calls for weighing opening of a message by 0.2 andweighing a long viewing of a message by 2.5. That is, for each openingof a content-bearing message a 0.2 weighting is assigned and each time amessage is left open on screen for more than 20 seconds, a weighting of2.5 is assigned. The example rule “2” requires the condition of amessage being opened in order to assign a 1.0 weighting when the messageis later forwarded. An example rule “25” requires the condition of amessage being opened to allocate a weighting of 1.0, with consumer usersassociated with a particular firm causing this rule to abort.

Interaction rule sets 304 are linked to various content consumer partyidentifiers in the vote allocations 302, along with specific voteallocations for such parties. In the example shown, a firm “IB PensionFund” has allocated 100 votes to rule sets 1 and 4. Vote allocations 302can be effective for a predetermined period of time, such as a quarter,over which all weightings are normalized to the allocated votes. Forexample, if a sum of all weightings for a particular content consumerparty is 592 over the quarter, then each 1.0 of weight is worth 0.169votes (=100/592). Hence, a particular content interaction weighted at0.2 would result in 0.034 votes going to the producer user of thatcontent.

Commission mappings 117 store associations of content producer users,content consumer users, interaction identifiers associated with therespective content interactions 108, and calculated weightings from theapplication of the interaction rule sets 304. Hence, each interaction istracked and assigned a value so that a content consumer user can laterallocate votes to a content producer user based on the value of thatinteraction.

Aggregated commission mappings 118 are determined from commissionmappings by associating each content consumer user with their respectiveorganization (consumer ID) and associating each content producer userwith their respective organisation (producer ID). Then, for eachcombination of consumer and producer, the weightings from the commissionmappings 117 are normalized to votes (e.g., summed and then divided bythe allocated votes from the vote allocations 302). Thus, the aggregatedcommission mappings 118 store the number of votes assigned by eachcontent consumer party to each content producer party.

Aggregated commission mappings 118 thus represent translations oftracked content interaction into votes for producers of such content.The votes can be cast according to the prevailing tradition, such as toallocate commissions for the next quarter subsequent to the quarterduring which the content was consumed, where such allocated commissionsrepresent how much trading activity is to be undertaken with theassociated content producer parties. In effect, content consumption istracked and content producers are rewarded in a consistent, transparent,and deterministic manner.

A schematic of a portion of the commission allocation interface 300 isshown in FIG. 8 . This portion of the commission allocation interface300 is used by individual content consumer users and hence can be outputto the content consumer computers 14.

Content producer users and their organizations are provided at region320. A content summary 322 for each content producer user is provided toindicate to the viewing content consumer user whose content theyconsumed. The content summary 322 can provide a hyperlink or similar toexpand details of the content. A calculated vote allocation 326 is shownfor each content producer user. The calculated vote allocation 326 canbe determined based on the techniques discussed herein. Specifically,the calculated vote allocation 326 can be based on commission mappings117 (FIG. 7 ) for the particular content consumer user with weightingsnormalized to votes. An override vote field 328 is also provided, sothat the content consumer user can override the calculated voteallocation 326 by entering a different vote allocation, which can thenbe stored in the commission mappings 117 (after being de-normalized, ifnecessary) for processing into the aggregated commission mappings 118.

In view of the above, it should be apparent that the techniquesdescribed herein offer numerous advantages to content producer parties,content consumer parties, and third parties involved in the creation,distribution, and consumption of financial information and data. Contentconsumer parties are provided with a convenient, deterministic, andtransparent way in which to allocate commission to content producerparties. In addition, accuracy of commission allocations and theefficiency of communicating commission allocations can be improved.Further advantages will also be apparent to those skilled in the art.

While the foregoing provides certain non-limiting example embodiments,it should be understood that combinations, subsets, and variations ofthe foregoing are contemplated. The monopoly sought is defined by theclaims.

What is claimed is:
 1. A computing device comprising: a memory to storea content interaction rule set including a rule that maps a userinteraction with content to a value; and a processor connected to thememory, the processor configured to: receive via a computer network acontent bearing message from a content producer computer controlled by acontent producer party; modify the content bearing message to generate amodified content bearing message configured to allow detection of theuser interaction by rewriting a hyperlink within the content bearingmessage to be a rewritten hyperlink specifying a target that isdetectable by the computing device; send the modified content bearingmessage to a content consumer computer via the computer network; detectthe user interaction with the modified content bearing message via thecomputer network; store the user interaction with a time stamp, the timestamp to permit temporal correlation of the user interaction with acommission; map the user interaction to a content consumer party incontrol of the content consumer computer; apply the content interactionrule set to the user interaction to obtain a respective value for theuser interaction; and allocate the respective value to the commissiondue to the content producer party from the content consumer party;wherein the processor is configured to detect the user interaction byquerying a server via the computer network, the server configured tomonitor targets specified by rewritten hyperlinks within differentmodified content bearing messages for activation by different contentconsumer computers; wherein the content interaction rule set maps thedifferent types of content interactions to different values.
 2. Thecomputing device of claim 1, wherein the rule comprises a condition tomap the user interaction with content to the value.
 3. The computingdevice of claim 2, wherein the condition comprises an exclusion thatidentifies an excluded party to prevent the respective value from beingallocated to a respective commission due to the excluded party.
 4. Thecomputing device of claim 1, wherein the content interaction rule setcomprises a plurality of rules with assignable priorities that determineprecedence of applying the plurality of rules.
 5. The computing deviceof claim 1, wherein the rule is a default rule to be applied when noother rule applies.
 6. The computing device of claim 1, wherein theprocessor is further to generate a user interface to display the contentinteraction rule set and receive user input to modify the contentinteraction rule set.
 7. The computing device of claim 1, wherein theprocessor is further to generate a user interface to display anindication of the user interaction and receive a modification to thecommission due to the content producer party.
 8. A computing devicecomprising: a memory to store a content interaction rule set including arule that associates user interactions with content to values, whereinthe content interaction rule set includes a plurality of rules withassignable priorities that determine precedence of applying theplurality of rules, wherein the content rule set further includes adefault rule to be applied when no other rule applies; and a processorconnected to the memory, the processor configured to: receive via acomputer network a content bearing message from a content producercomputer controlled by a content producer party; modify the contentbearing message to generate a modified content bearing messageconfigured to allow detection of a user interaction by rewriting ahyperlink within the content bearing message to be a rewritten hyperlinkspecifying a target that is detectable by the computing device; send themodified content bearing message provided to a content consumer computervia the computer network; detect the user interaction with the modifiedcontent bearing message via the computer network, and wherein thecontent interaction rule set maps the different types of contentinteractions to different values; store the user interaction with a timestamp, the time stamp to permit temporal correlation of the userinteraction with a commission, associate the user interaction to acontent consumer party in control of the content consumer computer;apply the content interaction rule set to the user interaction to obtaina respective value for the user interaction; and allocate the respectivevalue to the commission due to the content producer party from thecontent consumer party; wherein the processor is configured to detectthe user interaction by querying a server via the computer network, theserver configured to monitor targets specified by rewritten hyperlinkswithin different modified content bearing messages for activation bydifferent content consumer computers.
 9. A method comprising: receivinga content bearing message via a computer network from a content producercomputer controlled by a content producer party; modifying the contentbearing message to generate a modified content bearing messageconfigured to allow detection of the user interaction by rewriting ahyperlink within the content bearing message to be a rewritten hyperlinkspecifying a target; sending the modified content bearing message viathe computer network to a content consumer computer controlled by acontent consumer party; detecting the user interaction with the modifiedcontent bearing message via a server at computer network, the serverconfigured to monitor targets specified by rewritten hyperlinks withindifferent modified content bearing messages for activation by differentcontent consumer computers, and wherein the content interaction rule setmaps the different types of content interactions to different values;storing the user interaction with a time stamp, the time stamp to permittemporal correlation with a commission; associating the user interactionto the content consumer party; applying a content interaction rule setto the user interaction with content to obtain a respective value forthe user interaction based on the type of the user interaction; andallocating the respective value to the commission due to the contentproducer party from the content consumer party.
 10. The method of claim9 further comprising generating a user interface to display the contentinteraction rule set and receive user input to modify the contentinteraction rule set.
 11. The method of claim 9 further comprisinggenerating a user interface to display an indication of the userinteraction and receive a modification to the commission due to thecontent producer party.
 12. The method of claim 9, wherein the contentinteraction rule set comprises an exclusion that identifies an excludedparty to prevent the respective value from being allocated to arespective commission due to the excluded party.
 13. The method of claim9, wherein the content interaction rule set comprises a plurality ofrules with assignable priorities that determine precedence of applyingthe plurality of rules.